:root{--red:#ed1c24;--black:#121212;--gray:#676767;--line:#d9d9d9}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:105px}body{margin:0;color:var(--black);background:#fff;font-family:Arial,Helvetica,sans-serif;font-size:17px;line-height:1.6}a{color:inherit}button{font:inherit}button,a,summary{-webkit-tap-highlight-color:transparent}a:focus-visible,button:focus-visible,summary:focus-visible{outline:3px solid var(--red);outline-offset:5px}h1,h2,h3,p,figure{margin:0}h1,h2,h3{font-weight:800;line-height:1.02;letter-spacing:-.055em}p+p{margin-top:20px}.skip{position:absolute;top:-100px;left:20px;z-index:10;background:white;padding:10px}.skip:focus{top:10px}header{height:98px;padding:0 4.5%;display:flex;align-items:center;justify-content:space-between;border-bottom:1px solid #333;background:var(--black);color:white;position:sticky;top:0;z-index:5}.brand{display:flex;align-items:center;gap:13px;text-decoration:none}.brand img{object-fit:contain;width:67px;height:58px}.brand>span{font-size:27px;font-weight:900;letter-spacing:-1px;line-height:1}.brand-sub{display:block;font-size:12px;letter-spacing:5px;margin-top:7px}nav{display:flex;align-items:center;gap:30px}nav a{font-size:14px;text-decoration:none;transition:color .2s}nav a:hover{color:#ff666b}.nav-contact{padding:11px 23px;border:1px solid #666}.menu-button{display:none}.hero{background:var(--black);color:white;display:grid;grid-template-columns:1.05fr 1fr;min-height:720px}.hero-copy{padding:60px 7% 30px 8.6%;display:flex;flex-direction:column;align-items:flex-start}.eyebrow,.section-label{font-size:12px;font-weight:bold;letter-spacing:1.4px}.hero .eyebrow{color:#c5c5c5;margin-bottom:35px}h1{font-size:clamp(65px,6.5vw,112px);letter-spacing:-.065em;line-height:.98}h1 span{color:var(--red)}.hero-intro{font-size:20px;line-height:1.5;max-width:405px;margin:30px 0}.button{display:inline-block;text-decoration:none;padding:15px 25px;font-size:15px;font-weight:bold;transition:background .2s}.button.red{background:var(--red);color:white}.button.red:hover{background:#c60c13}.hero-bottom{margin-top:auto;padding-top:45px;display:flex;flex-wrap:wrap;gap:8px 25px;font-size:10px;letter-spacing:1px;color:#bbb}.hero-image{position:relative;overflow:hidden;min-height:100%}.hero-image>img{height:100%;width:100%;object-fit:cover;object-position:51% center;position:absolute;inset:0}.hero-image:after{content:"";position:absolute;inset:45% 0 0;background:linear-gradient(transparent,rgba(0,0,0,.7))}.hero-image figcaption{position:absolute;z-index:1;bottom:30px;left:30px;right:25px;display:flex;flex-direction:column;gap:8px;font-size:13px}.hero-image figcaption span:first-child{font-size:11px;font-weight:bold;letter-spacing:1px}.channel-strip{padding:25px 4.5%;background:var(--red);color:#fff;display:flex;justify-content:space-between;gap:15px;flex-wrap:wrap;font-size:12px;font-weight:bold;letter-spacing:1px}.section{padding:105px 4.5%;display:grid;grid-template-columns:23% 1fr;gap:25px;border-bottom:1px solid var(--line)}.section-label{padding-top:8px;color:var(--gray)}h2{font-size:clamp(45px,4.4vw,72px)}.lead{font-size:24px;line-height:1.4;max-width:760px;margin:30px 0 23px}.approach>div:last-child>p:not(.lead){max-width:760px;color:#555}.principles{display:grid;grid-template-columns:repeat(3,1fr);gap:30px;margin-top:55px;border-top:1px solid var(--line);padding-top:30px}.principles b{font-size:18px}.principles p{font-size:15px;line-height:1.6;color:#555;margin-top:12px}.capabilities{background:#f4f4f4}.section-heading{display:flex;align-items:flex-end;gap:35px;justify-content:space-between}.section-heading>p{max-width:280px;font-size:16px;color:#555}.services{margin-top:50px;border-top:1px solid #bbb}details{border-bottom:1px solid #bbb}summary{list-style:none;display:flex;align-items:center;gap:25px;padding:24px 0;font-size:24px;line-height:1.25;font-weight:bold;cursor:pointer;letter-spacing:-.5px}summary::-webkit-details-marker{display:none}.number{font-size:12px;font-weight:normal;letter-spacing:0;color:#666}.plus{margin-left:auto;font-size:30px;font-weight:normal;transition:transform .2s}details[open] .plus{transform:rotate(45deg);color:var(--red)}.service-content{padding:0 48px 28px;max-width:760px}.service-content p{color:#555;font-size:16px}.service-content>span{display:block;margin-top:20px;font-size:12px;letter-spacing:.5px;font-weight:bold}.work{background:#fff}.work-layout{display:grid;grid-template-columns:1.1fr 1fr;gap:40px;margin-top:40px}.work-layout figure img{display:block;width:100%;height:380px;object-fit:cover}.work-layout figcaption{font-size:12px;color:#666;margin-top:12px}.work-info{padding-top:5px}.work-info>.eyebrow{color:var(--gray)}.tabs{display:flex;border-bottom:1px solid var(--line);margin:22px 0 32px;gap:20px}.tabs button{border:0;border-bottom:3px solid transparent;background:none;padding:10px 0;color:#666;cursor:pointer;font-size:14px}.tabs button[aria-selected=true]{border-color:var(--red);color:var(--black);font-weight:bold}.work-info h3{font-size:40px;line-height:1.05}.work-info [role=tabpanel] p{font-size:16px;color:#555;margin-top:22px}.experience{border-top:1px solid var(--line);margin-top:60px;padding-top:30px}.experience .eyebrow{color:#666}.client-list{display:flex;flex-wrap:wrap;gap:20px 35px;margin-top:24px;font-size:18px;font-weight:bold;letter-spacing:-.5px}.people{background:var(--black);color:white;border:0}.people .section-label{color:#aaa}.people .lead{color:#bbb}.founders{display:grid;grid-template-columns:1fr 1fr;gap:60px;margin-top:50px}.founder-initial{color:var(--red);font-size:75px;line-height:1;font-weight:900;letter-spacing:-5px;border-top:1px solid #444;padding:25px 0;display:flex;align-items:flex-end;justify-content:space-between}.founder-initial span{font-size:11px;letter-spacing:1px;color:#aaa;padding-bottom:8px}.founders h3{font-size:32px;letter-spacing:-1px;margin-bottom:25px}.founders p{color:#bbb;font-size:16px}.founders a{display:inline-block;margin-top:25px;text-decoration:none;border-bottom:1px solid var(--red);padding-bottom:3px;font-size:15px}.founders a:hover{color:#ff666b}.career-note{border-top:1px solid #444;margin-top:50px;padding-top:25px}.career-note>span{font-size:11px;color:#aaa;letter-spacing:1px}.career-note p{margin-top:12px;font-size:14px;color:#ddd}.contact{padding:100px 4.5%;background:var(--red);color:white}.contact>.eyebrow{margin-bottom:30px}.contact h2{font-size:clamp(55px,6.8vw,110px);max-width:950px}.contact h2>span{color:var(--black)}.contact>p:not(.eyebrow){font-size:21px;max-width:620px;margin-top:30px}.contact-links{display:flex;gap:80px;margin-top:55px}.contact-links a{text-decoration:none;border-top:1px solid #ff8086;padding-top:20px;display:flex;flex-direction:column;gap:9px}.contact-links a:hover span{text-decoration:underline}.contact-links small{font-size:11px;letter-spacing:1.2px}.contact-links span{font-size:20px}footer{padding:32px 4.5%;display:flex;align-items:center;flex-wrap:wrap;justify-content:space-between;gap:20px;font-size:12px;color:#555}.footer-word{font-size:25px;font-weight:900;color:var(--black);letter-spacing:-1px}.footer-word span{font-size:10px;letter-spacing:1px}footer a{text-decoration:none;border-bottom:1px solid #aaa}
@media(min-width:1700px){body{max-width:2000px;margin:auto}.hero-copy{padding-top:85px}.hero{min-height:800px}}
@media(max-width:1050px){nav{gap:17px}nav a{font-size:13px}.hero{min-height:630px}.hero-copy{padding-top:45px}.section{grid-template-columns:18% 1fr}.section-heading{display:block}.section-heading>p{max-width:500px;margin-top:25px}.work-layout{gap:25px}.contact-links{gap:40px}.contact-links span{font-size:17px}}
@media(max-width:760px){html{scroll-padding-top:80px}header{height:80px;padding:0 6%}.brand img{width:53px;height:45px}.brand>span{font-size:23px}.brand-sub{font-size:10px}.menu-button{display:block;background:transparent;border:1px solid #666;color:white;padding:8px 15px;font-size:14px}nav{display:none;position:absolute;top:80px;left:0;right:0;background:var(--black);padding:20px 6% 30px;flex-direction:column;align-items:stretch;gap:5px;border-top:1px solid #444}nav.open{display:flex}nav a{padding:12px;font-size:16px}.nav-contact{margin-top:10px}.hero{display:block;min-height:0}.hero-copy{padding:40px 6% 30px}.hero .eyebrow{font-size:10px;letter-spacing:1px;margin-bottom:25px}h1{font-size:clamp(64px,12vw,90px)}.hero-intro{font-size:18px;margin:25px 0}.hero-bottom{padding-top:35px;font-size:9px}.hero-image{height:420px}.hero-image figcaption{left:6%;bottom:22px}.hero-image>img{object-position:center}.channel-strip{padding:22px 6%;justify-content:flex-start;gap:18px 25px;font-size:10px}.section{padding:60px 6%;display:block}.section-label{margin-bottom:28px;font-size:11px}h2{font-size:45px}.lead{font-size:21px;margin-top:25px}.principles{grid-template-columns:1fr;gap:25px;margin-top:35px}.principles p{margin-top:5px}.services{margin-top:35px}summary{font-size:21px;gap:16px;padding:23px 0}.service-content{padding-left:30px;padding-right:0}.work-layout{grid-template-columns:1fr;gap:30px}.work-layout figure img{height:auto}.work-info h3{font-size:38px}.client-list{font-size:17px;gap:15px 25px}.founders{grid-template-columns:1fr;gap:40px;margin-top:35px}.founder-initial{font-size:62px}.contact{padding:65px 6%}.contact h2{font-size:clamp(49px,10vw,75px)}.contact>p:not(.eyebrow){font-size:19px}.contact-links{flex-direction:column;gap:28px;margin-top:35px}.contact-links span{font-size:clamp(16px,4.5vw,20px);overflow-wrap:anywhere}footer{padding:30px 6%;justify-content:flex-start;gap:18px 25px}footer>.footer-word{width:100%}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{transition:none!important}}

.campaign-gallery{margin-top:65px;padding-top:40px;border-top:1px solid var(--line)}.campaign-gallery>.eyebrow{color:#666;margin-bottom:22px}.campaign-gallery>h3{font-size:44px}.gallery-intro{margin-top:25px;max-width:740px;color:#555;font-size:16px}.film-grid{display:grid;grid-template-columns:1fr 1fr;gap:45px 30px;margin-top:35px}.film iframe{display:block;width:100%;aspect-ratio:16/9;height:auto;border:0;background:#121212}.film>div{padding-top:20px}.film .eyebrow{font-size:10px;color:#666;letter-spacing:1px}.film h4{font-size:24px;letter-spacing:-.7px;line-height:1.15;margin:12px 0}.film p:not(.eyebrow){font-size:15px;color:#555}.film a{display:inline-block;font-size:13px;margin-top:20px;text-decoration:none;border-bottom:1px solid var(--red)}.film a.campaign-source{margin-left:20px;border-color:#999}.film a:hover{color:#b00}@media(max-width:760px){.film-grid{grid-template-columns:1fr;gap:35px}.campaign-gallery>h3{font-size:38px}}

.ooh-gallery{margin-top:65px;border-top:1px solid var(--line);padding-top:40px}.ooh-gallery>.eyebrow{color:#666;margin-bottom:22px}.ooh-gallery>h3,.palm-copy h3{font-size:44px}.poster-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:35px}.image-open{display:block;position:relative;width:100%;padding:0;border:0;background:#f4f4f4;cursor:zoom-in}.image-open img{display:block;width:100%;height:auto}.image-open>span{position:absolute;bottom:12px;right:12px;background:#121212;color:#fff;font-size:12px;padding:8px 12px;opacity:0;transition:opacity .2s}.image-open:hover>span,.image-open:focus-visible>span{opacity:1}.poster-grid figcaption{padding-top:14px;font-size:14px;line-height:1.5}.poster-grid figcaption b{display:block;font-size:18px;letter-spacing:-.4px}.poster-grid figcaption span{display:block;color:#666;font-size:12px;margin-top:4px}.palm-feature{display:grid;grid-template-columns:1fr 1.2fr;gap:35px;margin-top:65px;background:#f4f4f4;padding:35px}.palm-copy>.eyebrow{font-size:10px;color:#666;margin-bottom:20px}.palm-copy h3{font-size:36px}.palm-copy>p:not(.eyebrow){font-size:15px;color:#555;margin-top:20px}.palm-copy .placement-credit{font-weight:bold;font-size:12px!important}.palm-feature figure{align-self:center}.palm-feature figcaption{font-size:12px;line-height:1.5;color:#666;margin-top:12px}#image-dialog{border:0;padding:20px;background:#fff;width:min(1000px,94vw);max-height:94vh;overflow:auto}#image-dialog::backdrop{background:rgba(0,0,0,.85)}.image-dialog-bar{display:flex;align-items:center;justify-content:space-between;gap:20px;margin-bottom:18px}.image-dialog-bar p{font-size:14px}.image-dialog-bar button{padding:9px 17px;background:#121212;color:#fff;border:0;font-size:14px;cursor:pointer}#image-expanded{display:block;max-width:100%;max-height:78vh;object-fit:contain;margin:auto}body:has(#image-dialog[open]){overflow:hidden}@media(max-width:1050px){.palm-feature{grid-template-columns:1fr;padding:25px}.palm-copy h3{font-size:40px}}@media(max-width:760px){.poster-grid{grid-template-columns:1fr;gap:30px}.poster-grid figure{max-width:420px;width:100%;margin:auto}.ooh-gallery>h3{font-size:38px}.palm-feature{margin-top:45px;padding:22px}.image-open>span{opacity:1}#image-dialog{padding:14px}.image-dialog-bar p{font-size:12px}.image-dialog-bar{gap:12px}}